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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

How B2B Brands Can Benefit from Social Listening

Marketing

By Ksenia NewtonFeb 23

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and...

blog article

60 Incredible and Interesting Twitter Stats and Statistics

Marketing

By Kit SmithJan 2 2020

Ever since the first Tweet was sent, Twitter has been clocking up some impressive numbers. There is a library’s worth of Twitter stats, facts and figures out there on the internet, so we’ve collected the very best for your reading pleasure. Whether you’re looking for some stimulating reading with yo...

blog article

The Top Ten Most Influential MPs on Twitter

Online Trends

By Josh BoydJan 28 2019

...s – just – this list seems to tally more with the public mood. Could it be a sign the Tories will be in trouble at the next election? Obviously we cannot say for sure, but places like Twitter are a battleground just as much as much as Parliament and local constituencies. If you want to take a deeper...

blog article

Brand Health: What is It and How to Measure It

Marketing

By Ksenia NewtonDec 15 2023

There are various definitions of brand health. Each includes a collection of metrics and approaches, but they all lead to the same thing. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. That effectiveness can be measured in a number of ways, s...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.